Update: Re-branding Ubuntu Eee

I’ve been contacted by Canonical, owner of Ubuntu, because of Ubuntu Eee’s obious resemblance to the Ubuntu name and logo. Read the e-mail here.

I have kind of been waiting for this. What they’re saying is that we need to re-brand Ubuntu Eee: new logo, new name and new domain. They’re really kind in the email and allow us to use their marketing team for our new logo. They’re not that stricked with the new name and domain neither. We can even call it Ubuntu for Eee if we want.

But as we’re increasing our scope and are working on being the obvious choice for any netbook owner, we will ned a new name and logo anyway. This is where you, dear reader, come into the picture. We need a great name for our great distro. Please comment with your ideas! I’m not going to say that no ideas are stupid, ’cause some are, but that’s not a problem! :) Please share any idea!

Personally I don’t like names which mean something. Like Ubuntu Eee, which only says: It’s Ubuntu for the Asus Eee. And not like Netbook OS. Or Ububook. I like Mint linux’s name. Doesn’t say a thing about the the OS.

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No Responses to “Re-branding Ubuntu Eee – please help”

  1. jpec September 23, 2008 at 11:57 am #

    i do believe the best name should be something in the line of some odd norwegian name that would appeal internationally and nationally! something like Oslinuxo or even Bergunx!!!!

  2. Jon Ramvi September 23, 2008 at 12:02 pm #

    jpec, Bergen? Why would be choose one the worst cities in Norway? :) StavangerOS

  3. Frank Weathers September 23, 2008 at 7:41 pm #

    New Name …
    Thanks for this OS. You made a good product … the EEE PC 1000H closer to perfect. I suggest you stick in naming close to why people are using your OS. See below:

    HandEyeEZ — that is why I took Windows XP off of my EEE PC 1000H … that is what it is about!

  4. Nacho September 24, 2008 at 12:15 pm #

    Cutting the link to EEE is good, as it is already working in other computers.

    But keepin a link to Ubuntu is right, because it is *based* on Ubuntu, and it is a good and clear association. However, the association must be not too strong not to conflict with Ubuntu marketing.

    Minibun? Netbun?

    As for the logo, how about three orange arcs spiralling in? Or a continuous spiral with three orange sections? Possibly with the first letter of the name in the center?

  5. waxkid September 26, 2008 at 7:35 pm #


    based on its nature of deevolutionizing the computer industry. well, we all have once tried to make our laptops/pc as powerful as possible but now, we opt for something that is lite, fast and simple… going back to basics…

  6. SmileyChris September 27, 2008 at 8:51 am #

    Yeah, I like “Walkabout” too.

  7. Claudio Lima October 20, 2008 at 2:41 pm #

    My suggestion: linux2u (reads like linux to you!)

  8. Claudio Lima October 20, 2008 at 2:46 pm #

    Or to emphasize that is a light distribution for light machines (netbooks):

    1. Flyer Linux
    2. Slim Linux (or Slimux)

  9. kinas October 23, 2008 at 8:02 pm #

    vote for “urban” its nice !!

    my ideas:
    “quark linux” -> because of the atom proc ;)
    “Ueee”,”3e”(free) -> because I think you can make a great logo with this names

  10. napes October 24, 2008 at 1:09 pm #

    Buneee (could make for a cool logo)
    Humveee (copyright infringement? ;) )
    I also quite like Weeebuntu & Walkabout as suggested below… but that’s probably because I’m from Aus… ;)

  11. Jon Ramvi October 24, 2008 at 1:27 pm #

    Thanks for all your comments and ideas! !! !!!

    Nacho, Ubuntu is based on Debian, like Ubuntu Eee is based on Ubuntu. And Mint Linux is based on Ubuntu like Ubuntu Eee. None of them (other than Ubuntu Eee) is based on the base name (Ubunbian or Mintuntu). I think we should find our own name :)

    Claudio Lima, the problem with “light” names is that they make the OS sound small and uncomplete, like Damn Small Linux. But Ubuntu Eee comes with all you need and isn’t really that small..

  12. Scooby October 24, 2008 at 8:48 pm #

    I personally don’t want an OS on my Eee PC named Iris or Urban… To me, a amateur filmmaker who uses my Eee PC to show potential clients examples of my work whether I’m on the job at another shoot or just happen to strike up a conversation in a bar or park or restaurant and run out to my car to grab my Eee PC (which fits neatly in my glovebox), I think telling people I’m running Urban or Iris is unprofessional and a little fruity. The OS is only a 600mb download and has a small installed footprint compared to Windows XP’s 1.5gb and Vista’s 15gb installed footprints. Apple OS X can’t even touch that small footprint. And while it’s small, but full featured (can hold a lot of stuff). I figured you could name the project Glovebox. Please consider my request. My professionalism depends on it and if it is renamed to Iris or named after a flower, i may change to Puppy Linux (pupeee). At least that goes with my nickname, Scooby. lol. :-)

  13. BurntLime October 26, 2008 at 7:36 pm #

    I Think That HandEee would be a good idea as it replicates the handiness and uselfulness of the eee. I hope that mine will be arriving soon!

  14. Kelloggs October 27, 2008 at 11:24 am #

    I think


    sounds cool :)

  15. JellyKing October 27, 2008 at 2:16 pm #

    How about Ubuntu rEeeMix? Hopefully Ubuntu won’t mind the misspelling of “remix”.

    I realise that the distro is growing in scope, but I was really just looking for an version of Ubuntu built for Eee, so I prefer having Eee in the name. (I also don’t think it’s sufficiently different from Ubuntu to create a new name.)

  16. GB October 28, 2008 at 12:24 am #

    Possible names:

    – Blip or Bleep
    – Quifer (pr. key-fare)
    – 2Go Mobile
    – Swift

    The logo may be a styled swift.

  17. Paul A. October 30, 2008 at 12:51 am #

    Spice, SpiceOS

    Spice – “fragrant or aromatic
    to the taste, used to flavor”

    Logo possibility could be leaves, plants, flowers, beans, etc.

  18. asgerbj November 2, 2008 at 9:38 pm #

    I suggest Synergy or Synergeee.
    “Synergy is the term used to describe a situation where the final outcome of a system is greater than the sum of its parts.”

    I think that would be awesome for this distribution!

  19. adman November 3, 2008 at 5:25 am #


  20. Anon Immus November 3, 2008 at 5:27 am #

    how bout


  21. sumwon November 3, 2008 at 5:54 am #

    A few possibilities..

    you could focus on the fact that it is a linux distro and just come up with a cool sounding original brand, something like…
    GLOSS (GNU/Linux Operating System and Software).. truthfully Im surprised noone has used this acronym yet

    you could try to focus on the idea of being for smaller netbooks and go with a name like…
    InDecks (a play on words, deck being slang word for netbooks and an index being where you go first when you open a book)

    If you are interested in creating alot of website hits I suggest a name like…
    FREEPORN OS (the logo could be fun to design too)

    and if you want the name to imply how simple and to the point your distro works then I personally like the name…

  22. jblondie November 3, 2008 at 9:58 am #

    Hi Jon,
    How about “electron”?
    Inspired by your Ion idea, but smaller.

    Of course, you could also use “eelectron” or eeelectron but that ends up having four eeees.

    I suppose you have to sort out the rebranding before you can issue version 8.10? Good luck with that, you’ve really changed the way I use my computer; it’s so superior to the Xandros distro from Asus. Thank you,

  23. Jason B November 8, 2008 at 5:33 am #

    Hi Jon,

    I was thinking along the lines of NoteBook Linux (NBL) which kind of extends itself into Nibble and a nibble being smaller than a byte seemed appropriate.

    Good luck with your search.


  24. Victor November 12, 2008 at 12:19 am #


    Roman God of Speed and Zeus’s messenger, which seems to fit the nature of the netbook. The name obviously can’t be a pun on EEE simply because the OS is being extended to include more than just the EEE PC (and imho its just in poor taste).

    It’d also make for a cool default metallic theme.

  25. david sutherland November 12, 2008 at 1:24 pm #




  26. Chris November 14, 2008 at 1:46 am #

    motile OS
    motile linux

    motile the adjective means: exhibiting or capable of movement.
    The very nature of a netbook. In another sense highlights the new objective of moving to more hardware platforms.

    motile the noun means: a person whose prevailing mental imagery takes the form of inner feelings of action.
    Not a snappy as “from freedom came elegance” but something that makes the name sound deep and meaningful :-)

    I don’t have any idea what the logo might look like.

  27. Kagee November 17, 2008 at 10:24 am #

    I’m casting my vote for «Walkabout». I had a couple of suggestions myself, but «Walkabout» says nothing about Ubuntu, (never liked the name Ubuntu EEE, but loved the software) and it says all about the machines it’s designed for.

  28. JeanTONIC November 18, 2008 at 3:44 pm #

    Re-branding Ubuntu Eee
    Hi Jon, why not renaming UbEee ? It sounds like youpee ! ;-)
    cheers & lots of thanks for the job

  29. Elvis November 21, 2008 at 11:54 pm #

    I like Walkabout, but for non english people can be difficult to spell… please don’t think only on geeks (specially english mother-tongue geeks). I’d like to see an international, simple, stylish and gadgetly name.

    My preferred are (not ordered)
    – dot
    – Ubee
    – e3
    – nibble
    – eboo

  30. Stuart Grant November 26, 2008 at 12:22 am #

    How about “Drive Linux”, just get in and drive. Describes the goal of the project as far as I know, and not too hard for non English speakers to spell. Maybe a car driving in a circle, or maybe with ‘e”s for wheels to show where the distro is coming from.

    Unfortunately Eeebuntu is already taken by a similar project.

  31. Andrew Booth November 26, 2008 at 12:32 pm #

    Why not change the spelling but keep the pronunciation?


  32. Paul Caselton November 27, 2008 at 9:51 pm #

    I like the one mentioned by others on ere; “Ubun2-eee”,that’s pretty cool. What about taking the pronunciation of the original word, which is…

    “The word ‘Ubuntu’ originates from one of the Bantu dialects of Africa, and is pronounced as uu-Boon-too.”

  33. Paul Caselton November 27, 2008 at 9:56 pm #

    Sorry for the second post, but another one that came to mind is “eeeOS”, say it quickly enough and it rolls off of the tongue nicely.

  34. Dr.Infosec November 28, 2008 at 10:31 pm #

    I second “LEEEnux”
    I also like “LinEEEx”

  35. Jon Ramvi November 30, 2008 at 9:59 pm #

    Thanks for all your ideas! I like Synergy and Indecks. I like a lot of the others as well, but there’s companies called the same (like walkabout)

  36. techouse December 2, 2008 at 6:28 pm #

    I just read this article and after some brainstorming I came up with these names:

    – Notex (notebook Linux)
    – eeeX (pronounced as X)
    – Hornet (small and powerful)
    – neXus (as in connector)

  37. Artemis3 December 3, 2008 at 1:29 am #

    I like: Netbuntu.

    Good for both Netbooks and Nettops such as the Asus Eee Box and the Eee Top (with touch screen) and Ubuntu.

    If you plan to derive from Mint instead, then: NetMint :)

  38. Kayrat Ahmetov December 5, 2008 at 1:52 pm #

    netix would be good name – it is from Netbook Linux and sound techy and friendly

  39. Mike December 10, 2008 at 2:18 pm #

    How about Hammer Time Linux, because it smashes the competition?

  40. jp December 12, 2008 at 7:45 pm #



  41. Bahri December 13, 2008 at 3:38 am #

    How about eeesy? Like easy.

  42. Per Nordlund December 14, 2008 at 1:19 am #

    I’m writing this from my eee-901 running ubuntu-eee. Of the names proposed I like ‘netbuntu’ the best. It keeps the connection with ubuntu and tells that the os is for netbooks. ‘netbookbuntu’ is also possible and avoids confusion with other devices.

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