Ubuntu Eee's new name!

Ubuntu Eee was started last December. It was just a script which fixed some of the issues that came with Ubuntu when installing it on an EeePC. In June was Ubuntu Eee released as a whole operating system. There was a new release already in September which really showed the potential of Ubuntu Eee. Softpedia ranked Ubuntu Eee 8.04.1 “The perfect operating system for your Asus Eee PC!”.

The script back in 2007 was downloaded about 3 000 times, the first release of Ubuntu Eee was downloaded about 60 000 times and Ubuntu Eee 8.04.1 has been downloaded over 225 000 times!

With this is Ubuntu Eee ready for it’s next leap. We want to bring the ease of Ubuntu Eee to all netbooks.
Because that’s what it’s been about: it’s easy. It’s the operating system you install and start using, real plug and play. The new release will be rebranded and released on January 1st. We wanted Easy in the new name. We’ve gone over it for several months, though the answer was right in front of us: It’s an Easy (operating system for a) PC – Ubuntu Eee will be rebranded as Easy Peasy.

Some loves the new name while some think it sounds childish. That’s why we have to make a really good looking and professional logo and webpage.


UPDATE: Re-branding Ubuntu Eee

A couple of days ago I released a post where I announced that Ubuntu Eee will be re-branded as ION. While we were all very happy about this, some were not and said we couldn’t use the name because they have an unregistered trademark.

So sadly the naming discussion continues…


Update: Re-branding Ubuntu Eee

Wow, thanks for the amazing response! 40 comments per day and several logo concepts. Truly amazing

Here’s the names I like – which do you like? Why?

LinAir by Kaien – Linux + Air
Fjord by Mimir – Norwegian (wikipedia)
Rune by Mimir – Norwegian tradition (wikipedia)
Flock by Daniel – We’re all working in a flock / community
by Daniel – Just a nice word
Maroon by Marie – Color. Just a nice word
Ion by Clint – For small machines / netbooks
Aurora by Clint – Just a nice word. Kind of taken (wikipedia)
Swift by capawi – It’s swift
kiwi by capawi – Fruit or Bird. Just a nice word
Ramvi OS by Mattias – Me :)
Owl by dresler – Bird. Just a nice word
Iris by dresler – Eye or flower. Just a nice word
Colibri by McGivrer – Bird. Just a nice word
Troll by Thomas – Norwegian myth (wikipedia)
Urban by mikó – Because netbooks are urban? ;)


Mail from Canonical

Hi Jon,

Just to introduce myself, I am a member of the trademark team at Canonical. As you are no doubt aware, Canonical owns a number of trademarks and these include UBUNTU, KUBUNTU, EDUBUNTU, and XUBUNTU. The trademarks are registered in both word and logo form. This policy encompasses all marks, in word and logo form, collectively referred to as “Trademarks”.

Your Ubuntu-eee project has been brought to our attention:


As much we do appreciate your enthusiastic support of Ubuntu and appreciate the time and effort you have devoted to the project, we’re afraid that there are trademark issues with your project. We’ve tried to define a reasonable trademark policy that allows people to customise Ubuntu, and use the marks to promote the project, while at the same preserving the integrity of the marks.

In terms of our trademark policy you cannot use the Ubuntu circle of friends logo in combination with other marks or logos. It concerns us because, among other things, it implies a connection and endorsement that doesn’t exist and we believe that this is potentially confusing to users. The circle of friends logo you have used replacing the circles with the letter e is in breach of this. We’d be happy to offer the assistance of our marketing team if you would like help in redesigning your logo.

In terms of our project name, Ubuntu-eee, is in breach of our trademark policy. Ubuntu-eee implies an official endorsement, which is not the case. We do encourage people to make custom versions of Ubuntu, and we have established the “remix” concept and terminology to allow use of the trademark if the changes are minimal or include only software from the Ubuntu repositories. It is of course fine to host repositories and distribute the software – the issue is that you are attaching the brand, quality and assurance messages of the Ubuntu marks to something which is not Ubuntu. We wouldn’t have a problem with you naming your project Ubuntu for eee or Ubuntu-eee remix, for example.

Regarding the url, again, there is a trademark issue with this as in terms of our policy we do not allow the word Ubuntu to be used in a domain name or url and Ubuntu-eee is in breach of this.

Again,we’d like to stress that we do appreciate your enthusiasm for Ubuntu, however, the Ubuntu name and logo to refer to your own project (i.e, not Ubuntu) needs to be changed.

We trust that you will understand our position in this regard. If you have any questions or would like to discuss it further, please let us know.

Kind regards,

The Trademark Team